At the age of 16 – he is an online game addict
At the age of 17 – a chestnut seller helper
At the age of 18 – His family migrate and left him a debt sum of 40 Million Baht (1.3 Million USD)
At the age of 19 – He created fried-seaweed “Tao Kae Noi” sold in 3000 stores of 7-eleven franchise stores
At the age of 26, He becomes top snacks producer in Thailand, whose income 800 Million Baht yearly (26 Million USD yearly) with 2000 staff under him.
What the hell am I doing now? lol
He is non-other than Top Aitthiphat Kulapopngvanich aka Top. At his earlier age, he dropped out from school due to incapability to catch up his studies because he plays online game too often. He sells his online game weapons to his online-gamers and earn extra income. He learned how to make money with his hobbies. Soon after, as it is an illegal thing to do online, his online account has been blocked many times by the server. With his saving, he found new business opportunity to sell DVD players. Later, he found out that all the dvds player are fake branded and his savings being duped by the others. At this point, he realized the importance of studies and knowledge. What made things worse was his family bankruptcy.His family had no choice to chose to move to China while Top struggling to make his own way surviving in Thailand. Tried to sell chestnut with his uncle, set up a stand in local mall. He learnt his way making a living by resourcing and observing his surrounding. Finding a good location to set-up, sell and promote.
Success doesn’t come easily. He went through difficult time before he found an inspiration from his ex-lover. His ex gave him a piece of seaweed for him, and he saw the chances. He re-created the dried-fried-seaweed which sells to most convenience stores in Thailand and I found them few years back then in Singapore and Indonesia. Top’s mom told him, “Something will come near you while something will go far from you”. His ex-lover left him because he was too focused on business and neglected his lover.
Nothing comes easily. Sometimes in order to gain some, you have to lose some. I do understand this sentence well. No pain, no gain.
Research shows that is held in 2011, google people spend more time to access the internet, using laptops or computer namely 6.1 day per single week.This figure is higher from his habit of people watching television, namely 5.5 day per single week also read newspapers ( 4 days a week ) and listen to the radio ( 2,5 day per week ).
Swth boys were still dominant in the use of the internet but internet users will continue to grow, women ‘ clear erika oktora, online sales manager, google asia pacific when the conference woman wired weekend in fx lifestyle x’ nter jakarta some time ago.
According to the erika, women use the internet, is fond of shopping especially online expenditure needs fashion and cosmetics.More than 13 million searcher per month was a woman shopping online beauty products and fashion.For erika, the internet is a receptacle for a woman to develop itself, not just as the user but also a player.Swth everyone had a chance so a player on the internet, ‘ ” he explained.
Many successful example woman entrepreneur who is able to maximize the internet to add revenue.Also many application on the internet that facilitate women in business.If you ‘ re interested in business, to optimize the use the internet to there are a number of things you should pay attention especially in a market potential, has gone after the to women.
Erika mention four factors must be fulfilled if you were going after the market woimen. namely 4b ( be found, be relevant, be acountable, be engaging ).
Google mentioned, global survey 65 percent of people believe searching on the internet can help him a seeking for information is needed.So, business online has great potential in the future.If you have website to sell the product or accounts on the site of e-commerce, of course, there will be many people arrested when they were looking for information regarding products are you selling.Moreover, if you sell the product fashion and beauty which is become the target of womankind.
Last five years mobile more developed than desktop.Everyone can be moved to mobile access to various information that needed.If you want to banged customers especially the market women who continue to bloom, you need to adapt to this change by using the application of mobile.
You can measure the extent to which the attainment of you in on business use the internet.With the data that unmeasured, you can get trust internet users.For example, the more visitors website you, of course the internet users will be more believed to transact with you.Swth use an instrument for measuring the performances of your site that can provide real-time data, erika ‘ advice.
nearness with customers women into segments market you.Girls like searching, browse; using application, watched the video, so use of these ways to commune with your market.Follow the development of internet users women.Currently being a trend the use of the application of interactive video on the internet that can be used for various purposes, including selling products creative anda.gunakan various ways to further strengthen your business with internet users women by understanding the style of their lives in the virtual world.
The start of a new year is a great time to put our work habits under a microscope, toss the ideas that haven’t been working and put new action into play. Each year has its lessons, so it’s always good to reflect on what you’ve learned and optimize the knowledge for the coming year.
Below are 10 tips on how entrepreneurs can start 2014 on the right foot.
1. Confront and work on your challenge areas.
Knowing your strengths is easy. Facing and fixing your weaknesses can sometimes create inaction in all of us. But to grow, it is important to make this change.
There are a billion “I can’t” reasons and most are founded on nothing but fear — many times we are simply standing in our own way.
Use 2014 to pinpoint and build up the areas that are challenging you. Classes are great, but as entrepreneurs we need action now. Be proactive by turning to the internet. Look for information, articles, mentors and online tutorials for help.
2. Blend work-life and personal life.
Professional life and personal life can be horrible counter weights to each other, creating an imbalance. Scrap the balancing act. Focus on what you’re passionate about and maintain your intention to have more of it in your life.
For 2014, look for quick and convenient ways to blend personal life and professional life into a healthier lifestyle that works better for you, the people you love and your job. Honestly, if you add value it doesn’t matter how the job gets done.
3. Let apps do the hard work.
What’s taking up your time? There’s probably an app for it. Let it do the work. For instance, Cardmunch is awesome. It automatically converts business cards into contacts with a click of a button. Or 1Password stores all your logins and passwords in a safe, easy to access place. If you find a task taking up too much time, see if there is a tool that can make your life easier.
4. Give a little help.
When someone hands me a business card I make a note of how I can help that person. I like to connect people and have always valued when it’s done for me, so I try to give back when relevant. It could be as easy as connecting them with a colleague or sending a book or digital article relevant to a conversation.
5. Play tag.
Another business card tip? “Tag” business cards when you receive them. Immediately jot down tags, or notes, to help you remember what the business card doesn’t tell you, such as their interests, goals, alma mater or a mutual contact, among other details. Act fast, while the light bulbs are coming on in your head and be succinct.
6. Have the difficult conversations.
A friend and advisor told me something a few years ago that has really stuck with me. He said, “The person who can’t have the difficult conversations won’t be around long.” What a profound, true statement that is — both personally and professionally.
Have the difficult conversations in 2014: at work and at home, with others and yourself. If you approach these conversations in the right way, you’re likely to learn and grow in the long run.
7. Make a game out of KPI (Key Performance Indicator).
In everything you do this year, find the KPIs by looking for the things that signal success or failure.
Make a game out of KPI and have fun. For example, when we make a big announcement at my company Sage One, an online accounting application for small businesses, we try to beat the high score for opened emails, clicks and trials.
8. Have a two-minute rule for no-brainer tasks.
Save your perfectionist and OCD tendencies for the important stuff. I like to blaze through the mindless tasks first thing in the morning when I am planning my day and setting daily goals. When things pop up and take two minutes or less, I like to figure them out immediately.
The time to kick the OCD into high gear and give proper attention is when focusing on higher priorities and early-stage ideas. Otherwise, they will die on the vine.
9. The visual bypass.
What is the best way to receive buy-in on ideas to ensure they reach market? Who knows: I still haven’t figured it out yet.
But lately I’ve found I saved a lot of time by presenting my ideas visually. Aside from it saving time, telling your story, plan or strategy visually creates more groupthink within the team. How so? A visual of an idea with succinct requirements tends to be shared more across groups, thereby, increasing early-stage comprehension of a new idea or project. This is always a good signal that you’re on the right path, and it accelerates the validation from important stakeholders — a key requirement for any idea to gain early traction.
My go-to tool is Omnigraffle. It’s great for mapping the journey of our customer and finding areas where we can improve.
10. Take an improv class. I took a weekly improv class for six months. I can’t tell you how much this helped me professionally by allowing me to be myself more, took away my jitters and taught me the ever-important fearlessness to fail.
Improv is challenging, but you’re with a tight-knit group, and the teacher creates a comfortable environment for true participation.
by K. Wolfe, J. Carroll and T. Blush 1 (6/2010)
- To make a good impression at an interview: Do your research, rehearse, then relax.
- Practice ahead of time with sample questions and different interview styles.
- During the interview, be tactful, courteous, sincere, polite and knowledgeable about the organization and what you have to offer it.
- Always send a follow-up thank you letter to the interviewer.
You’ve just applied for college admission, a major award or a new job. You have been invited to come in for an interview next week. Your resume, cover letter and good use of networking contacts have brought you this far. Now do your research, rehearse and relax. If you’ve had interview experience through 4-H youth development or school, you’re ahead of the game. Here are some tips to help you make a good impression.
Do Your Homework
Learn as much as you can about the opportunity and the interviewing organization. Evaluate your own knowledge, skills and abilities and think about how you qualify for the opportunity. Find out information about the organization ahead of time.
- What is the name of the interviewer(s)?
- Where will your interview be conducted? When and for how long?
College or University
- Is it public or private? State or municipal? Land grant? What majors are the most popular? How many students attend? Can you study online?
- Do you know any students who attend? If so, ask them how they like going there.
- What is the rate of admission? Of graduation? What scores do students usually need for acceptance? What is the rate of employment upon graduation in your field or area of interest?
- What are the expectations? Do you need to have a laptop when you arrive? Will you be traveling during breaks?
- Is this award given every year? How is it funded? How many winners will be selected?
- Do you know any previous winners? If so, talk to them about their experience as an award winner.
- What are the criteria and qualifications for selection? Do they offer other awards similar to this one for which you might apply?
- What are the expectations? Will you be writing a report or making a presentation about your experience as the winner?
- How long have they been in business? What goods or services do they provide? How many employees do they have?
- Do you know any people who currently work there? If so, ask them how they like working there.
- What will the responsibilities be? What skills and knowledge will you need to do this job? Are there opportunities for increased responsibility or advancement?
- What are the expectations? Is this a full-time or a part-time job? Is the schedule flexible and will it fit your other responsibilities?
Be prepared for a variety of interview styles. Some interviewers simply ask questions from a list, some use a conversational style, and others may just say something like, “Tell me about yourself and why you want this opportunity.” You may be asked to give a graphic representation of yourself in words or symbols on a chalkboard or flip chart. You could use one or more of the following types of visual aids: bar graph, freehand drawing, pyramid steps or resume outline.
Plan how you will look. Don’t try a new haircut or style, but do get a haircut about a week before your interview. Makeup and jewelry, if worn, should be moderate. Dress conservatively and comfortably, about one level above what you would wear to work. Being clean and neat is most important. Plan ahead so that you don’t have to scramble at the last minute about what to wear. Have a backup outfit ready just in case. No denim and no backpack.
Practice, Practice, Practice
Practice answering questions. List your skills, talents and experiences that directly apply to this opportunity, as well as any hobbies that relate to it, so you can tell the interviewer(s) about what you can do.
Plan and practice some answers to typical questions. Practice in front of a mirror, or record your practice interviews on an audio- or videotape. Watch for nervous gestures and eliminate any slang or other inappropriate language. You will be expected to speak in the language of work and school. Enlist the help of others to ask you questions and evaluate your answers and presentation. Look on the Internet for sites with practice interview sessions.
The Internet has drastically altered the way in which information is shared, and has had a profound impact on marketing. Over the past few years, there has been more of a shift toward inbound techniques, while many outbound tactics have become antiquated. More businesses are finding success publishing original content rather than embedding advertisements within external content, because of the additional benefits these tactics offer, such as branding and audience growth.
With these trends in mind, let’s discuss my predictions for the top online marketing trends of 2014.
1. Content Marketing Will be Bigger Than Ever
One of the main ways that companies are establishing authority and gaining trust with consumers is by consistently creating valuable content through a variety of channels. This typically involves relevant industry information that provides insight or entertainment to an audience. Doing so allows a company to steadily build rapport with its demographic and develop a loyal following. According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites.
By using one or more of these channels, businesses are able to build a positive reputation within their industry. This trend suggests that marketing to the masses through techniques like television ads and radio ads are becoming less effective. Instead, it’s better to concentrate on inbound marketing, by producing valuable, engaging content designed for a specific audience. For help designing your content marketing strategy, see my articles.
2. Social Media Marketing Will Require More Diversity
Just a few years ago, businesses were limited with regard to the social media networks they could implement into their marketing campaigns, with the biggies including Facebook, LinkedIn and Twitter. Now, it seems like new social media sites are appearing all the time. While some never really get off the ground, others like Pinterest, Google+, Tumblr and Instagram have surged in popularity and have provided businesses with a plethora of new options that allow them to produce engaging content in a variety of media forms and build their audiences across more channels than ever before.
Consequently, it has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. This diversification seems to prove fruitful for many companies because it often builds brand equity by making it easier for consumers to recognize a particular brand. For help figuring out which social media networks are right for your business, see my article
3. Image-Centric Content Will Rule
As consumers are hit with an increasing number of advertisements, it’s becoming more important to make content easily and quickly digestible. If you look at the social media sites I mentioned previously that are on the rise, three of the four have a common characteristic…they place an emphasis on images. The rapid rise to success of Buzzfeed and Pinterest are testaments to the power and viral potential of image-based content.
Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Another example is infographics, which combine images with a minimal amount of text to explain a topic and provide statistical information or data from research studies.
While I doubt that traditional text-based content will ever completely go out of style, it’s pretty clear that incorporating images is beneficial to a marketing campaign.
For more information about using Image-based social media networks in
4. Less Will be More
One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. When you think about some of the top brands in the world like Apple and Google, they clearly value simplicity. A large part of Pinterest’s appeal is its clean, uncluttered, and minimalist aesthetic.
With many consumers feeling burned out by a constant barrage of information and advertisements that scream “look at me”, some of the most innovative marketers are going the opposite direction. The’re now making efforts to tone-down their campaign messages and not overwhelm consumers with hype.
Perhaps an article by Forbes said it best: “there is a sense that from the hyper-connectivity of our highly-digitized lives to the bright, flashy, complicated sensory input we’re fed everyday, there is no way to continue at this pace. As a result, 2013 is likely to be a year where the most successful marketing strategies will be ones that are not only simple in nature, but promote goods and services that serve to simplify the consumer’s life, or even just their customer experience.”
5. Mobile-Friendly Content Will Be Necessary
Due to the widespread (and quickly growing) use of smartphones and tablets, it’s necessary for companies to create content that’s accessible to mobile users. According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience to users that are browsing via a mobile device.
Otherwise, it’s easy to lose customers to competitors who have adapted to this trend. As the shift from traditional PCs and laptops to mobile devices continues, businesses that aren’t onboard are likely to suffer.
6. Ad Retargeting Will Grow in Effectiveness
This is a marketing strategy that has really caught on recently. In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.
It’s fairly obvious as to why this technique can be so effective. With only two percent of web traffic converting on the first visit, ad retargeting works to increase the overall conversion rate by reminding consumers of the product or service they viewed. This keeps the brand and the product at the top of the consumer’s mind. There are even psychological studies that have shown that simple exposure to brand names and logos creates familiarity, which builds trust and makes consumers more likely to make a purchase.
Even if there’s no immediate purchase, this can really pay off in the long run. Due to the success that many marketers have had with ad retargeting, there’s a good chance that it will become more mainstream in 2014.
7. SEO and Social Signals Will Become Even More Intertwined
Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO. Since the goal of Google and other search engines is to provide users with the most relevant and highest quality content possible, it makes sense why they would factor in the number of social shares that a blog post, article or product page receives.
The more people that are sharing a piece of content, the higher quality it’s likely to be, and therefore its position should increase within the search engine results pages. It’s no coincidence that the top-ranking search results tends to have lots of social shares, while those ranked lower have fewer.
Besides this, social shares can serve as a stamp of approval (ie, a trust signal) for visitors landing on a page. If they see that it has hundreds or thousands of shares, it’s likely that there’s something of value. That’s a big reason why so many businesses are installing social share plugins and encouraging consumers to share as much as possible.
While it’s difficult to predict algorithms will evolve in the future, there’s a reasonable chance that social shares will match or even outweigh traditional inbound links by the end of 2014.
How would you describe a strong leader? In one leadership study, qualities such as assertiveness, adaptability, intelligence and conscientiousness were cited as the most important. “Research clearly shows that transformational leaders – leaders who are positive, inspiring, and who empower and develop followers – are better leaders,” explains psychologist and leadership expert Ronald E. Riggio. “They are more valued by followers and have higher performing teams.”
So what can you do embrace these characteristics and become a better leader?Transformational leaders are usually described as enthusiastic, passionate, genuine and energetic. These leaders are not just concerned about helping the group achieve its goals; they also care about helping each member of the group reach his or her full potential.
Consider some of the following tips for how to become a better leader and think about ways that you can implement these strategies in your daily life.
1. Learn More About Your Leadership Style
Understanding your current leadership style is essential. What are your strengths? Which areas need some improvement? One way to start assessing your skills is to take this leadership style quiz to get a general idea of how you lead. Once you have completed the quiz, read about the major characteristics of your dominant style. Are these qualities helping or hindering your leadership? Once you’ve determine which areas need some work, you can begin looking for ways to improve your leadership abilities.
2. Encourage Creativity
Intellectual stimulation is one of the hallmarks of transformational leadership. Followers need to be encouraged to express their creativity. Effective leaders should offer new challenges with ample support to achieve these goals. One way to foster creativity is to offer challenges to group members, making sure that the goals are within the grasp of their abilities. The purpose of this type of exercise is to get people to stretch their limits, but to not become discouraged by barriers to success.
3. Serve As a Role Model
Idealized influence is another of the four key components of transformational leadership. Transformational leaders exemplify the behaviors and characteristics that they encourage in their followers. They walk the walk and talk the talk. As a result, group members admire these leaders and work to emulate these behaviors. If you want to become a better leader, work on modeling the qualities that you would like to see in your team members.
4. Be Passionate
Would you look to someone for guidance and leadership if they did not truly care about the goals of the group? Of course not! Great leaders are not just focused on getting group members to finish tasks; they have a genuine passion and enthusiasm for the projects they work on. Start by thinking of different ways that you can express your zeal. Let people know that you care about their progress. When one person shares something with the rest of the group, be sure to tell them how much you appreciate such contributions.
5. Listen and Communicate Effectively
Another important characteristic of transformational leadership involves a focus on providing one-on-one communication with group members. Good leaders should express sincere care and concern for the members of their group both verbally and nonverbally. By keeping the lines of communication open, these leaders can ensure that group members feel able to make contributions and receive recognition for their achievements.
6. Have a Positive Attitude
Transformational leaders have an upbeat, optimistic attitude that serves as a source of inspiration for followers. If leaders seem discouraged or apathetic, members of the group are likely to also become uninspired. Even when things look bleak and your followers start to feel disheartened, try to stay positive. This does not mean viewing things through rose-colored glasses. It simply means maintaining a sense of optimism and hope in the face of challenges.
7. Encourage People to Make Contributions
Let the members of your team know that you welcome their ideas. Leaders who encourage involvement from group members are often referred to as democratic or participative leaders. While they retain the final say over all decisions, they encourage team members to take an active role in coming up with ideas and plans. Research has shown that using a democratic leadership style leads to greater commitment, more creative problem-solving and improved productivity.
8. Motivate Your Followers
Transformational leaders also provide inspirational motivation to encourage their followers to get into action. Of course, being inspirational isn’t always easy. Fortunately, you don’t need motivational speeches to rouse your group members. Some ideas for leadership inspiration include being genuinely passionate about ideas or goals, helping followers feel included in the process and offering recognition, praise and rewards for people’s accomplishments.
9. Offer Rewards and Recognition
A good leader knows that offering effective recognition and rewards is one of the best ways to help followers feel appreciated and happy. It may also come as no surprise that happy people tend to perform better at work. According to researchers Teresa Amabile and Steven Kramer, leaders can help group members feel happier by offering help, removing barriers to success and rewarding strong efforts.
Susan M. Heathfield, About.com’s Guide to Human Resources, offers some great tips on how leaders can express recognition and reward team members. Some of these strategies include listening without distraction, putting your praise in writing and publicly thanking people for their efforts.
10. Keep Trying New Things
Who says leadership is a one-way relationship? As you work toward honing your leadership skills, don’t forget to look to your followers for feedback an inspiration. Pay attention to the things that have been effective in the past and always be on the lookout for new ways to inspire, motivate and reward group members.
Selling Techniques that Work
1. Challenging the Status Quo
Most salespeople see the sales process as a linear process. At some point, it has an end – the prospect will choose either you or your competitor. The truth is that those are not the only two end points. There’s another option – no decision – which is chosen all too often. Studies show that 20 to 60 percent of deals in the pipeline are lost to “no decision” rather than to competitors. It’s only by challenging the status quo that you can get your prospects to see that change – i.e., adopting your solution – is necessary.
2. Finding Your Value Wedge
How much overlap is there between what you can provide to your prospects and what your competition can provide? Most B2B salespeople admit that overlap is 70 percent or higher. So rather than focusing on that “parity area,” you should focus on what you can do for the customer that is different from what the competition can do – this is your “value wedge.” Your value wedge must be unique to you, important to the customer, and defensible.
3. Telling Stories with Contrast
Messaging is about telling your company’s story in a way that attracts prospects to your doors and turns them into customers. The challenge is that, if you’re like most companies, you tell your story in a way that doesn’t differentiate you much, if at all. But to create a powerful perception of value, you need to tell both the “before” story and the “after” story – you need to tell customer stories with contrast. When you tell customer stories, don’t be afraid to link data with emotion. Often the best way to do that is to talk about the people who were affected by the challenging environment they were working in. Then talk about how their lives became better, easier, more fun, or less stressful after using your solution.
4. Making the Customer the Hero
Every story has a hero. Who is the hero of your story? Is it your company and/or solution? If the answer is yes, then you need to rework your story – and make the customer the hero. The customer is the one who needs to save the day, not you. Your role is that of the mentor. You are there to help your customers see what has changed in their world and how they can adapt and better survive and thrive.
5. Using 3D Props
There are many ways to tell a story. But one extremely effective – and underutilized – technique is to use 3D props. Props break the pattern of what’s expected – and can make the prospect sit up and pay attention. Props make a metaphor or analogy tangible. Props create a physical reminder, and can continue selling even when you’ve left the room.
Selling Techniques that Don’t Work
1. Selling Benefits
Everyone knows you need to sell benefits not features, right? Well, no. If you start your customer conversation with benefits, you’re jumping the gun when it comes to how most prospects are looking at their first interactions with you and your company. Remember that 20 to 60 percent of pipeline deals are lost to the status quo. That means that you need to establish a buying vision – the case for why the prospect needs to change – before your solution’s benefits will resonate. That means you need to effectively challenge the status quo and show how the prospect’s world can change for the better (see Selling Techniques that Work #1).
2. Competing in a Bake-Off
When you position yourself against your competitors, you’re competing in a vendor bake-off. It’s a “spec war” and you might gain the upper hand with one feature, but then the competition meets your feature and raises another. In the process, you and your competition are often having a very similar dialogue with the prospect, leading to the dreaded “no decision.” Instead of talking to the prospect about “why us,” focus instead on challenging the status quo by getting the prospect to think about “why change” and “why now,” and demonstrate the truly unique value of your solution (see Selling Techniques That Work #2).
3. Marketing to Personas
Many marketers use personas to develop messaging. And, on the face of it, it seems to makes sense: defining the profile of your prospect will enable you to develop messages targeted to that profile. The problem is that personas are typically defined by who the prospect is – demographics and behaviors. But the need to change is not driven by a persona. The fact that a prospect shares similar characteristics with the persona isn’t what causes them to re-think their current approach and consider your solution as a new way to solve their problems. Instead of developing messages based on personas, focus on how to convince prospects that the status quo they are standing on is “unsafe,” then show them how life is better with your solution (see Selling Techniques that Work #3).
4. Relying on the Standard Elevator Pitch
According to Wikipedia, an elevator pitch is “a short summary used to quickly and simply define a product, service, or organization and its value proposition.” And just about every sales organization under the sun spends a lot of time trying to perfect that pitch. The problem is that the standard elevator pitch tells your story – not your prospect’s story. So instead of spending time refining your elevator pitch, focus on building the story that features your customer as the hero (see Selling Techniques That Work #4).
5. Delivering PowerPoint Presentations
The PowerPoint presentation has become the de facto go-to approach for sales meetings. Marketing churns out slides, then salespeople turn out the lights and rely on logo slides, bullet points, and animations to do the selling for them. The problem isn’t with PowerPoint itself but with how it’s used – and there is a time and place for it. But when you’re in intimate, executive conversations, use visual techniques that can really make an impact. Instead of spending time refining your slide deck, focus on telling a compelling story and using props to pique your prospect’s interest (see Selling Techniques that Work #5).
Corporate Visions has developed a portfolio of solutions to help your sales organization develop, refine, and use the sales techniques that will be most effective for your business.
If you’re a fairly savvy shopper, you may stroll into the supermarket with your trusty coupons in hand and your flier of specials perused, secure in the knowledge that you’re going to walk away a savings champ. Truth is though, those things are a bit of a set up to get you through the doors. And once you’re on site, supermarkets have all sorts of strategies to get you to spend more money.
Here’s how to avoid the traps.
1. Resist the Smells
The olfactory bombardment starts as soon as the front door swings open. Mouth-watering scents emanate from the bakery and deli, enticing you to buy the more expensive prepared foods, says consumer expert Andrea Woroch. One grocer in New York City even pipes in artificial scents to inspire shoppers to buy more.
2. Forget the End Caps
End caps are the spots at the ends of each aisle, where supermarkets place so-called sale items that aren’t always that cheap. They’re counting on our preference to avoid heading down an aisle to lead us to grab an end-cap item that seems reasonably priced.
“Don’t give in,” says Woroch. “Wait until you can comparison shop amidst the appropriate aisle. Better yet, find grocery coupons on your smartphone from sites like CouponSherpa.com, and see if the product on your list is available at a discount.”
3. Get Physical
Manufacturers pay big bucks for prime shelving real estate, either at adult eye level or, in the case of products marketed specifically to children, on the lower shelves. Corporations shell out extra cash because they know we’re more likely to buy what catches our eye most easily. “Before you grab the first item you see, take a moment to scan the entire shelf and make sure you’re truly getting a good deal,” says Woroch.
4. Appreciate the Plain Stuff
Product packaging is usually exceptionally bright, featuring plenty of yellows and reds because these colors attract our eyes, says Woroch. Between that and the bright store lights, grocery shopping can lead to migraines.
Fight back against the visual assault, and you’ll save money. “Buying generic brands is one of many ways to combat escalating food prices. Before grabbing the first item that attracts your eyes, look for less-gaudy house brands and compare unit prices,” says Woroch.
5. Ask for More Cashiers
Stores intentionally understaff checkout lines so customers spend more time standing around near the impulse items that line the corridor leading to the cash registers, says John Tschohl, author of Achieving Excellence Through Customer Service. Items such as lighters, candy, magazines, nail clippers and gum are often found here. “Don’t stand for it: Complain to the store manager and ask him or her to open extra checkout lanes,” he says.
While you’re waiting, don’t start picking up things. Instead, think about what you want to accomplish for the day.
6. Expect Tricky Tactics
“Grocery stories will put regularly priced items on display with a sign. Customers then think because there is a special display that the item must be on sale,” says Jack Taylor, professor of retail at Birmingham-Southern College. “They will also price items ‘two for $3,’ which may not actually be a sale.”
Agnes Huff says her husband refused to play the supermarket games. “Every week, Costco changes the location of all the items – so you have to walk back and forth through the store, and I’m sure to encourage you to get stuff you do not need or can use as impulse purchases. My husband complained countless times to management, and to no avail. He finally told them he was not coming back to Costco at all,” says Huff.
The key to success: Stay focused.
7. Be Wary of Pairings
“Grocery stores will also put related items together,” says Taylor. “For example, they will put chips near the chip dip display. This way, if the customer was only planning to purchase chips, they may see the two together and make an impulse buy. Oftentimes you’ll even see these two items on the same display.”
Stick to your list.
8. Ignore the Expensive Wines
Supermarkets in states where they are allowed to sell wine often have a glass-front cabinet with $40 and $50 bottles even though few people ever buy them. The reason: Just having it there increases the number $20 and $30 bottles sold, says Patrick Schwerdtfeger, author of Marketing Shortcuts for the Self-Employed. If the selection ranges from $8 to $30, most people will buy something in the middle; say a $17 bottle. But if the selection ranges from $8 to $50, once again, most people will buy something in the middle; say a $24 bottle. “Simply by having a few expensive bottles on display, supermarkets can increase the average purchase by 50% or more. And the best part is that most consumers don’t even realize they’re behaving differently,” says Schwerdtfeger.
Stay within your budget.
9. Don’t Buy the Numbers Hype
Signs may say “10 for $10,” or “2 for $5,” but in most cases, you get the same price if you buy only one, says Carrie Kirby of the blog Frugalistic Mom.
Not every item pictured in store ads is on a large discount — in fact, sometimes an item pictured in the ad costs more this week than it did last week, she adds.
Deals that offer “seven for $5.50″ are designed to confuse shoppers who aren’t quick with their mental calculators. The same trick applies to the now popular 10 for $10 game making the supermarket rounds, says Woroch.
Keep your guard up, always, and do your own math.
Before your business starts marketing a product, it helps to create an ideal customer who you want to reach with your promotional materials. Once you have your ideal customer, you have a plethora of techniques to pick from. Most of these are low cost/no cost methods (sometimes called guerrilla marketing) and you may use different ones at different stages of your business cycle, or you may utilize them all at once from your business’ inception. We’ll look at seven of these techniques in more detail. (Do you have what it takes to work in this fast-paced field? This article will help you determine if marketing is for you. Refer to A Career Guide For Marketing Majors.)
Hooray for Free Advertising
When you build a business, the first thing you want to secure is a customer base. With a decent printer, an answering machine and an average computer, you can put together a fairly extensive advertising campaign without having to pay for space.
This is the carpet-bombing method of cheap advertising. You find an area that you would like to do business in and you distribute flyers to all the mailboxes within reach. Your flyer should be brief and to the point, highlighting the services you offer and providing contact information. Offering a free appraisal, coupon or discount never hurts.
Most supermarkets, public spaces and malls offer free bulletin board space for announcements and advertisements. This is a hit or miss method, but you should try to make your poster reasonably visible and have removable tabs that the customers can present for a discount. Make each location a different color so that you can get an idea from the tabs where the most leads are being generated. If there is one area that is producing the majority of your leads, you can better target your campaign (flyers, ads in papers catering to those areas, cold calling, etc.)
3. Value Additions
This is one of the most powerful selling points for any product or service. On the surface, value additions are very similar to coupons and free appraisals, but they are aimed at increasing customer satisfaction and widening the gap between you and competition.
Common value additions include guarantees, discounts for repeat customers, point cards and referrals rewards. Often the deciding factor for a person picking between one of two similar shops is whether he or she has a point card or preferred customer card. You don’t have to promise the moon to add value; often you just have to state something that the customer may not realize about your product or service. When you are making your advertising materials, the value additions should be highlighted.
4. Referral Networks
Referral networks are invaluable to a business. This does not only mean customer referrals, which are encouraged though discounts or other rewards per referral. This includes business-to-business referrals. If you have ever found yourself saying, “we don’t do/sell that here, but X down the street does,” you should make certain that you are getting a referral in return.
When dealing with white-collar professions, this network is even stronger. A lawyer refers people to an accountant, an accountant refers people a broker, a financial planner refers people to a real estate agent – in each of these situations, the person stakes his or her professional reputation on the referral. Regardless of your business, make sure you create a referral network that has the same outlook and commitment to quality that you do.
As a final note on referral networks, remember that your competition is not always your enemy. If you are too busy to take a job, throw it their way, most times you will find the favor returned. Besides, it can be bad for your reputation if a customer has to wait too long. (Are your shoulder’s wide enough to carry a company’s reputation? See The Marketing Director’s Pitch.)
Advertising can help you get a job, but what you do after a job can often be a much stronger marketing tool. Follow-up questionnaires are one of the best sources of feedback for how your ad campaign is going. Why did the customer choose your business? Where did he or she hear about it? Which other companies had he or she considered? What was the customer most satisfied with? What was least satisfying? Also, if your job involves going to the customer, make sure to slip a flyer into the nearby mailboxes, as people of similar needs and interests tend to live in the same area.
6. Cold Calling
Unpleasant? Yes. Important? Yes. Cold calling, whether it is over the phone or door to door, is a baptism of fire for many small businesses. Cold calling forces you to sell yourself as well as your business. If people can’t buy you, the person talking to them, then they won’t buy anything from you. Over the phone you don’t have the benefit of a smile or face-to-face conversation – a phone is a license for people to be as caustic and abrupt as possible (we are all guilty of this at one time or another). However, cold calling does makes you think on your feet and encourages creativity and adaptability when facing potential customers.
7. The Internet
It is dishonest to pretend that the Internet is a cohesive whole for marketing – like a community hall you can put up a poster in or a section of the highway were you can buy billboard space. However, it is difficult to overstate the importance the Internet has on marketing. The previous methods of marketing have not changed in the last 50 years. The Internet has been born and evolved rapidly during that same time frame.
It is nearly unthinkable that a company, even a local café will not have at least a website with the vital details such as location and hours. Not having a site means not having a point of access for the growing number of people who Google first when they want to make a buying decision. Add to this a social media presence (Facebook page, Twitter account) and the need for good SEO, and it can appear overwhelming. However, the technology has evolved to the point where WordPress – just one example of a free HTML editor – can meet all these needs.
More than likely, you will find that the conversion rate on marketing is very low. Even the most successful campaigns measure leads – and converted sales from those leads – in the 10-20% range. This helps to shatter any illusions about instant success, but it is also an opportunity for improvement. Do you want a company to buy your product? Give them a presentation showing how it will benefit them. Do you want someone to use your service? Give them an estimate or a sample of what you will do for them. Be confident, creative and unapologetic – people will eventually respond. (Understanding how to manage business credit is the key to obtaining small business loans.
Selecting the right life partner is necessary to lead a happy married life. Here’s how you can select your perfect one
There are many factors that one needs to consider when choosing a life partner. The most important aspect is to consider things that are crucial to you.
Find someone who you can connect with easily
It is very important to choose somebody who you can easily strike a conversation with. This way, you can enjoy doing things and talking about them together without getting bored.
Potential partner with same interests
Selecting someone who shares a lot of common interests with you will work in your favour. Remember that all your interests don’t really have to be the same, but some would do. Says clinical psychologist and relationship expert Seema Hingorrany, “When you decide to spend your life with someone, you must look at things that the two of you would love to do together. For example, if you are a movie buff, you would ideally like to be with someone who enjoys movies as well. This will make your life interesting.”
Consider your partner’s intellect
If you are a laid-back person and your partner is an over-achiever, that could lead to a threat in your marriage. You must see eye to eye on how both of you are able to think and process things.
It’s okay to have standards
While choosing a life partner, you need to consider your and your family’s standards. Though it’s okay to choose someone who probably does not belong to the same strata of society as yours, make sure that he/she’s not completely off the mark.
You should have respect for one another
You obviously cannot spend your life with someone who has no respect for you or your dreams/goals or your personality. So, choose someone who will acknowledge you for the rest of your life.
Is your potential trustworthy
In this day and age, it is extremely important to choose someone you can trust. You definitely cannot lead a happy marriage if you cannot trust each other or have faith.
Spend time together
Just as important as it is to have similar interests, it is also crucial to be with someone who gives you enough time and who you would love to spend time with.